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The settlement includes 32 Pendleton blankets, 32 braids of sweet grass, 32 twists of tobacco and seven thoroughbred race horses. It does not include money. The malt liquor was distributed in 32 states and manufactured at seven breweries, said Christina Kirk-Kazhe, a lawyer for the estate. "We've always felt that this case hasn't been just about the money," Kirk-Kazhe said. "It's a step toward clearing the name for Crazy Horse and his descendants and restoring the spirit of Crazy Horse as a strong Indian leader." |
Seth H. Big Crow, administrator of the Crazy Horse estate, said the
apology is the most important thing to the Sioux people. "They don't have permission to take someone else's name, someone else's image, someone else's property rights" added Big Crow, a Crazy Horse descendant. Crazy Horse was an Oglala Sioux warrior who led the defeat of Lt. Col. George Custer at the Battle of Little Big Horn in 1876. SBC lawyer George Kuehn said his client "is thrilled it is able to resolve this matter in a way that is fair and more importantly, culturally significant to the estate." |
A lawsuit* continues against Hornell Brewing of New York City, which
is accused of using the Crazy Horse name without permission to continue
selling Crazy Horse Malt Liquor. SBC Holdings, formerly Stroh Brewery Co., acquired G. Heileman Brewing Co. in 1996. Heileman had a contract with Hornell, which bottled the malt liquor. When Stroh bought Heileman, it sought to settle the lawsuit. No settlement talks are under way with Hornell. AP-NY-04-27-01 0133EDT
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Crazy Horse Malt Liquor |
front label:
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back label:
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bottles were labeled by direct screen printing at Chattanooga Labeling Systems 351 Labeling Way Chattanooga TN 37419 (423) 825-2125
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The Chattanooga Labeling Systems' building can be seen off of Interstate 24 approximately 3 miles west of downtown Chattanooga on the south side of the road, just east of Covenant Transport's whitehouse rendition and just west of the Taco Bell franchise.
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How You Can Help End the Sale of "Crazy Horse Malt Liquor" / april 2000
"Black Hills of Dakota . . . home of Proud Indian Nations. |
PRESS RELEASE FOR IMMEDIATE RELEASE HEADLINE: "Crazy Horse" beer connection false and misleading. DATE: December 2, 1995 CONTACT: Robert Gough, Attorney for Estate of Tasunke Witko (Crazy Horse) (605) 856-2879 ROSEBUD, SD -- "The message is clear. Brewing companies using and defaming the good name of our grandfathers will not be tolerated," said Mr. Seth H. Big Crow, Sr., administrator of the Crazy Horse estate upon learning that the label registrations for "The Original Crazy Horse Malt Liquor" and "Chief Oshkosh Beer" had been revoked by the Minnesota Commission for Public Safety as stating connections which are "false and misleading". In her eight page opinion dated November 28, 1995, Assistant Commissioner Mary Ellison, adopted the findings and recommendation of Administrative Law Judge, Allen Giles, who presided over a two day hearing in April. The Commissioner revoked the label under Minnesota law for liquor brand registration, because "Tasunke Witko (Crazy Horse) was opposed to the use of alcoholic beverages, and because the heirs of his estate have not endorsed and have specifically disavowed any connection with Crazy Horse Malt Liquor, the Crazy Horse Malt Liquor brand label states or implies in a false or misleading manner a connection to Tasunke Witko a/k/a Crazy Horse, a deceased American Indian leader." Another brand label "Chief Oshkosh Beer", bearing the name of the famous Menominee American Indian leader, was also determined to be false and misleading, and was likewise revoked. Roberta Oshkosh Robinson, of Neopit, Wisconsin, a lineal descendant of the Menominee chief, had provided an affidavit disavowing any association or endorsement to the beer bearing her family name. "This is a wonderful decision. I would like to see other states begin respecting the rights of Indian people in this way." The "Crazy Horse Malt Liquor" label has previously been rejected in several states, including Nebraska and Washington, and several other states, including California, are presently considering legislation. Ferolito, Vultaggio & Sons, owners of Hornell Brewing Company, who produce the malt liquor in association with the G. Heileman Brewing Company, also make a line of non- alcoholic products under the "Arizona" iced teas and fruit drinks, have recently found those products the subject of a nationwide boycott called by support groups from New York, Wisconsin, Minnesota, Colorado, and California, as a result of their continued refusal to remove the Crazy Horse name from the malt liquor. Robert Gough, attorney for the Estate of Tasunke Witko, which intervened in the Minnesota action, welcomed the decision, stating that "Minnesota's revocation of beer labels which falsely depict American Indian leaders such as the Lakota, Crazy Horse and the Menominee's Chief Oshkosh is a victory for the human rights of all Indian people in this country. It speaks to the protection of the right of Indians families to control the use of the names of their ancestors and leaders, especially in the area of alcohol products, which are highly regulated and have been particularly devastating to Indian people." |